The COVID-19 pandemic has caused a tremendous impact in our lifestyle.  Staying home has become the safest place to avoid contamination.  Because of this, online presence has amplified, and the demand for faster, stronger internet has dramatically increased.

Fortunately, the Nbn roll-out was completed last 2020, providing a better broadband experience to Australian consumers.  And while COVID-19 took everyone by surprise, people responded with resiliency by accelerating digital transformation and adopting a suite of technologies to keep themselves connected.  

You might wonder, what kind of adaptations have people done to cope since the start of this pandemic?

  • STUDYING FROM HOME

Children were considered to be part of the vulnerable sector in our society.  And while we have been looking for ways to get ourselves vaccinated, we protect our young by keeping them safe at home.  Children are also a source of spreading the virus.  If you notice, viral outbreaks are very common in schools.  And your children can bring the viruses of their classmates home to you.  You cannot keep them from taking extra precaution because they are, well, kids.  

Because of this, schools have learned to offer and adapt to online schooling, where instead of seeing each other face-to-face, children learn in a virtual classroom.  They are also provided with educational tools online by their teachers.  Having this on a day-to-day basis requires a good internet connection in your home.  

  • WORKING FROM HOME

Kids are not the only ones who are kept at home, adults too.  Because the virus is airborne and can quickly spread to enclosed areas, offices have mandated some of their employees on a work-from-home arrangement.  Online work tools have become quickly in demand, more so on applications needed for business meetings, such as Zoom and Google Meet.  Some companies even pay for much more secured lines.

Employees use a lot of tools to get their work done and would require good and reliable internet speed for efficiency.  

  • ONLINE SHOPPING

Consumers have shifted their shopping preferences from going to a physical boutique or mall to online shopping.  Not only is it safer, but they noticed that they get great deals and more choices.  Since companies online do not need to pay for rent or manpower operating a brick-and-mortar business, they can now throw in some of these savings to their customers.  Online shopping can also be addictive because you see things you don’t really need but at super bargain prices you can’t resist.  Now people have been staying online more just to do some online window shopping.

  • STREAMING

Because we can’t go to the movie houses anymore, people tend to binge watch shows and movies online.  Netflix, Amazon Prime, HBO Go, BINGE – these are our best friends for now.  And because it requires a lot of streaming, it needs a good broadband connection too.  You need to choose from among the Nbn broadband plans the one that suits your needs if there are a lot of you in your household streaming your own favourite show. 

  • SOCIAL MEDIA

And because there are fewer social interactions nowadays, people tend to spend more time on social media to keep themselves updated with their friends and loved ones.  Usual browsing may not take too much, but when you start watching and downloading videos on your social media, it would require a lot of data and speed.  

The pandemic indeed has increased the demand for a better broadband connection, and the Nbn has played a vital role as people cope with this global problem.  And since we have come to adapt to these changes, this will become the new normal now and in the next generation.